Hyundai to push into luxury market With Genesis

Hyundai is moving deeper into luxury by carving out a separate premium brand for its Genesis marque. Hyundai will flesh out the new global Genesis luxury brand with six new models through 2020, the company said in a statement. Hyundai announced the plans in South Korea. According to Hyundai, Genesis will be a stand-alone marque that operates alongside its Hyundai-brand sibling. Genesis cars will initially go on sale in the North American, Korean, Chinese and Middle Eastern markets. The brand will expand its reach to Europe and other parts of Asia as the model range grows to full strength. If you plan buying Genesis, get auto insurance quotes online and check the prices.

The Genesis brand will get a particular emblem and a new naming structure. Genesis models will get a new wing-type emblem, reshaped from the version used on the current Genesis model, the company said. The Genesis brand will also adopt alphanumeric naming. Future models will be named by combining the letter ‘G’ for Genesis with a number, 90, 80 or 70 etc., representing the segment, the company said.

“We have created this new Genesis brand with a complete focus on our customers who want smart ownership experiences that save time and effort, with practical innovations that enhance satisfaction,” Vice Chairman Euisun Chung said.

The manufacturer declared the Genesis line will offer vehicles with outstanding driving dynamics and design. Genesis will also strive for personalized, hassle-free customer experience. The cars will also feature the latest proactive safety technologies, Hyundai said.

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by Ciprian Gurgu